Signage Strategy
A common problem seen in the sign industry is organisations having a range of different signage types with inconsistent styles, produced by different people over time, with different ideas about what will work best. Sometimes this is a natural result of operating over a long period of time.
Sometimes it’s just a case of poor planning. When setting up a complex site, it serves you well to think through your signage strategy before you even get quotes to make the signs.
This allows you to develop a clear idea of the outcomes you need, and can plan how the signs will communicate effectively to the different people who use your site. Well organised signs work better.
On complex sites, different people often need different information, so it’s possible to organise the information in a way everybody can find information they need quickly.
Starting with a signage strategy also allows you to plan signage in such a way that you achieve consistent branding across the range of signs.
When you are ready to get sign production and installation quoted, you will have a clear brief to provide the sign contractor and, if necessary, can get quotes that all reflect the same brief.